Before you start, crush this illusion!
Let’s get real. Before they hire a freelance writer, some people are under the illusion that they can buy one blog post and suddenly droves of hungry buyers will magically show up. The post will go viral and money will start flowing in. Yeah, this scenario is all unicorns and rainbows.While this may seem far fetched, I know of many times when people have purchased one article and when it doesn’t magically suck up traffic faster than a Mega Maid, they assume it’s the writer’s fault and they move on to the next cheap writer. All the while, they are missing the point. You could have Ernest Hemingway write content for your site, but if you don’t have a strategy in place, it will be hit or miss and the reader may or may not engage with the content.
Start with a goal